It took a couple days to get the mutual NDA in force but we’re all set now. My initial call with them brought up a number of interesting thoughts. They have really significant buying power for hardware, specifically displays and off-the-shelf hardware since they have clients like Starbucks and McDonalds. It might be worth discussing with them ways to collaborate together that make the most sense and save costs in the big picture.
One extra point of clarification is that we’re recommending a pilot program first, not an all-or-nothing approach. Boost may have thousands of locations actually. I haven’t found an exact number on that yet. A pilot will probably focus on a metro-area like Orange County. I estimate they have about 50 locations in OC alone. How will you be able to get all that fabrication done and packaged as installation kits? Again, this might be something Davaco could help out with.
What do you think? Worth having a call with them?
Justin Bernard on August 19, 2015:
Background:
currently spending a lot on video production, not getting much re-use beyond web.
Not many storefronts. Mostly store-within-a-store or stand-alone kiosks
Design solution to be as measurable as possible: data, analytics
Design
location: retail kiosk
Present multi channel content on a large kiosk screen
Active and Passive display modes
strongly contextual, around subject area of site
social channels: user generated content
aggregated hashtag content
static content served up via CMS
social content served up via iframe
pull content directly from Boost media repositories if possible?
integrations
CRM
ERP
e-commerce?
target audience: general
possibly multi-lingual?
Form factor: articulated arm mount display; free-standing display; others?
Size: approx 36” to 42"
Full HD resolution
Interactive: touch input
Cost structure
Build
Roll-out
Maintain
Determine minimum buy-in per dealer to get the display: what is the minimum number of participating dealers needed?
Pitch considerations
Find supporting statistics to demonstrate positive impact of adding such a display to retail experience: sales, positive brand impression, satisfaction?
Comments
Justin Bernard on August 19, 2015:
Hey, Justin. I’ve finally found a suitable partner for installation and support for the Boost displays.
http://www.davacoinc.com/
It took a couple days to get the mutual NDA in force but we’re all set now. My initial call with them brought up a number of interesting thoughts. They have really significant buying power for hardware, specifically displays and off-the-shelf hardware since they have clients like Starbucks and McDonalds. It might be worth discussing with them ways to collaborate together that make the most sense and save costs in the big picture.
One extra point of clarification is that we’re recommending a pilot program first, not an all-or-nothing approach. Boost may have thousands of locations actually. I haven’t found an exact number on that yet. A pilot will probably focus on a metro-area like Orange County. I estimate they have about 50 locations in OC alone. How will you be able to get all that fabrication done and packaged as installation kits? Again, this might be something Davaco could help out with.
What do you think? Worth having a call with them?
Justin Bernard on August 19, 2015:
Background:
Business objectives:
Design
Cost structure
Determine minimum buy-in per dealer to get the display: what is the minimum number of participating dealers needed?
Pitch considerations