AB General/Internal

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From the to-do list: AB Sales/Pitches/Estimates

✔ Boost concept (Completed by Justin Bernard on September 15, 2015)

Comments

Justin Bernard on August 26, 2015:

early concepts
http://cloud.fleeangrybear.com/1l0i0f0K1830

Justin Bernard on August 26, 2015:

Boost Mobile Sales Display - Concept Definition

Background:

  • currently spending a lot on video production, not getting much re-use beyond web.
  • Not many storefronts.  Mostly store-within-a-store or stand-alone kiosks
  • store/kiosk count?  probably hundreds


Business objectives:

  • Increase sales
  • Engage prospective clients
  • Use media library in a new way (beyond just web)
  • Turn-key solution.  Production, installation, ongoing support…all inclusive.
  • Design solution to be as measurable as possible:  data, analytics

 

Design

  • location: retail kiosk
  • Present multi channel content on a large kiosk screen
    • Active and Passive display modes
    • strongly contextual, around subject area of site
    • social channels: user generated content
      • aggregated hashtag content
    • static content served up via CMS
    • social content served up via iframe
    • pull content directly from Boost media repositories if possible?
  • integrations
    • CRM
    • ERP
    • e-commerce?
  • target audience: general 
    • possibly multi-lingual?
  • Form factor: articulated arm mount display; free-standing display; others?
    • Size: approx 36” to 42"
    • Full HD resolution
    • Interactive: touch input

 

Cost structure

  1. Build
  2. Roll-out
  3. Maintain

Determine minimum buy-in per dealer to get the display: what is the minimum number of participating dealers needed?


Pitch considerations

  • Find supporting statistics to demonstrate positive impact of adding such a display to retail experience: sales, positive brand impression, satisfaction?

Taylor Bernard on August 26, 2015:

http://cloud.fleeangrybear.com/3k393U0l1i3k