Positioning Notes
Posted by Justin Bernard on February 5, 2019
1) Do you have any examples of business that come to mind, in the same or similar market/field, that you really value how they present? These may be local/regional/national. No
2) Inversely, do you have any examples that quickly come to mind of what you do not like from a presentation/representation/positioning standpoint? Leslie & Associates, Tessier Associates
3) Have you worked on an elevator pitch (short/sub 1minute explanation of what your services are) for your new business yet? Totally fine if not, but let me know. No
4) Let me know any naming variations you’ve already thought of. Fine if it's just the one. Just the Dierkes Management Group (which I am not sold on).
Comments
Justin Bernard on February 27, 2019:
- how high of a percentage chance that you’d plan or expect to add other employees/associates in the next 5yrs? 75%
- I know the majority of properties you manage are currently in AVL area, but would you see that changing in the next 5yrs? NO
- per current tenant/clients, would you say most know you well/by name? Yes
- for new clients acquisition, today, are you more often sought out or referred, or do you seek them out? Referred
Justin Bernard on February 27, 2019:
I have grown up in the real estate business and currently manage over 100 commercial and residential units as part of my personal business. I apply this experience to facilitate a reliable and sustainable revenue stream for my clients. I provide full management services to ensure your properties stay occupied, maintained and paid on-time. My goal is to provide you with a hassle-free property ownership experience to reward your real estate investment.
Justin Bernard on February 27, 2019:
1) I am an Asheville native and know the soul of the town. (want to see it thrive, stay local)
2) I am an owner as well and have a vested interest in the city and how neighboring properties are leased/maintained.
3) We typically stay 95-100% occupied and have a constant stream of referrals. Our high occupancy rate and tenant retention along with the referral stream is an added value