Tactive

Client Notes

Posted by Justin Bernard on December 6, 2019

Grungy + Clean take

TACTIVE:

Alert
Organized
Regimented
Engaged
Focused
Tactical
Precision 
Military

COLORS:

Yellow & blue, tactical green & yellow, black, greens, silver.

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Design Inspiration → Jocko Motion Graphics 

https://www.youtube.com/watch?v=tOYgiWEoJgs

https://www.youtube.com/watch?v=IdTMDpizis8

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IDENTIFY IDEOLOGY TO CONFRONT:

Eternal vs. Material - Your starting point defines your finish line

THE CAUSE (WHAT WE RALLY AROUND):


Authentic purpose vs. counterfeit meaning 

Genuine success vs. blind ambition

Credible Character vs. Extreme Ego

OUR TRIBE (NICHE AUDIENCE):

Individuals who recognize we were designed with a purpose for a purpose.  (Clarity)

Individuals who are passionate about living for something greater than yourself. (Conviction)

Individuals committed to encouraging, learning with, & growing with others along the same journey to success. (Courage) 


WHAT DO I WANT:

To empower people with the clarity, conviction and courage to discover what they are meant to be, and enable them to lead lives of purpose. To equip them for a relentless pursuit of their passion, and a desire to live for something greater than themselves.  

WHO AM I (STRENGTHS & ENNEAGRAM):
Reformer, helper, relator, command, analytical, focus, deliberate, disciplined, competitive, activator, self-assured, significance

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