Client Notes
Posted by Justin Bernard on December 6, 2019
Grungy + Clean take
TACTIVE:
Alert
Organized
Regimented
Engaged
Focused
Tactical
Precision
Military
COLORS:
Yellow & blue, tactical green & yellow, black, greens, silver.
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Design Inspiration → Jocko Motion Graphics
https://www.youtube.com/watch?v=tOYgiWEoJgs
https://www.youtube.com/watch?v=IdTMDpizis8
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IDENTIFY IDEOLOGY TO CONFRONT:
Eternal vs. Material - Your starting point defines your finish line
THE CAUSE (WHAT WE RALLY AROUND):
Authentic purpose vs. counterfeit meaning
Genuine success vs. blind ambition
Credible Character vs. Extreme Ego
OUR TRIBE (NICHE AUDIENCE):
Individuals who recognize we were designed with a purpose for a purpose. (Clarity)
Individuals who are passionate about living for something greater than yourself. (Conviction)
Individuals committed to encouraging, learning with, & growing with others along the same journey to success. (Courage)
WHAT DO I WANT:
To empower people with the clarity, conviction and courage to discover what they are meant to be, and enable them to lead lives of purpose. To equip them for a relentless pursuit of their passion, and a desire to live for something greater than themselves.
WHO AM I (STRENGTHS & ENNEAGRAM):
Reformer, helper, relator, command, analytical, focus, deliberate, disciplined, competitive, activator, self-assured, significance
Comments
Justin Bernard on December 6, 2019: