Thule

Sales Training Poster

Thule Print Edit

Posted by Justin Bernard on July 12, 2013

here are current files.  should just be gotham font, and the .ai file should be all you need to work in, the image is a psd/jpg thats referenced:

http://transfer.fleeangrybear.com/071213_Thule.zip



thanks







1) One lifestyle photos needs to be switched

2) The customer types need to be switched


1) Because most of the shots are bike centric, we wanted to switch out #2 for another shot. I'm thinking a snow themed shot that I found on their portfolio site thulelibrary.com. I have attached a file for your use. If you need to see other possibilities:


http://thulelibrary.com/

user: dealer

pass: thuleaccess




2) For the customer types:


THULE

CUSTOMER TYPES:  


Aficionados

enthusiast, fashionable, price is not obstacle

Pragmatists

practical, functional, multi-sport, 4 seasons, price/value/features are primary, best bang for the buck.

Indifferents

apathetic, value shopper, ease of installation

Comments

Taylor Bernard on July 12, 2013:

wheres that new bike image, didnt see in zip.

Justin Bernard on July 12, 2013:

was wanting to replace with 'snow' image, why he was referencing the thule library above.  had this screen attached in email referencing where he saw some he liked



looks like screen was taken on a calculator though.

Taylor Bernard on July 12, 2013:

hey how to do the capitalizing on this:

Aficionados

enthusiast, fashionable, price is not obstacle

Pragmatists

practical, functional, multi-sport, 4 seasons, price/value/features are primary, best bang for the buck.

Indifferents

apathetic, value shopper, ease of installation



leave the descriptions lowercase? ORG just had single words, so they caped each one. what to do on stuff like 'price is not obstacle'. which obviously is a grammar error as well.

Justin Bernard on July 12, 2013:

add 'an' on that grammar error.

run capitalization/spacing just like:

Title:            Lorem ipsum delorem
Title Long:  Lorem ipsum delorem
Title Med:    Lorem ipsum delorem

Taylor Bernard on July 12, 2013:

putting bar down this far look bad? should we do it based on the bottom of the content on each section instead?

Justin Bernard on July 12, 2013:

hard call. split some difference.  the bar below the new copy content can go up some so its the same differnce between bottom bar/copy as top bar/copy.  then you can bump them all up a little bit.  the only thing that really bothers me is that the bar on the far right is hitting the sand and causing terrible tension.

Taylor Bernard on July 12, 2013:

ok, that picked it up by about 20px and helped a bit. what about now.

Justin Bernard on July 12, 2013:

much better.  try maybe bringing all content on page (except for bg image/footer tagline/logo up some, if there is space above it, just to get the copy away from beach/car on bottom, maybe split some difference vertically.

Taylor Bernard on July 12, 2013:

like move all the tiles up so they arent spaced so far down from each other?

Taylor Bernard on July 12, 2013:

loook at these and see if they check out

Justin Bernard on July 12, 2013:

looks good, box it up.

Taylor Bernard on July 12, 2013:

up on server.